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- The Original American heritage, brand, "defining American luxury style" founded in 1752
- Authentic: An iconic and storied brand loved by Politicians, Celebrities', and Icons
- Respected: Tailored products connected to daily rituals with scents
- Experiential products for the bath and body, men's grooming and fine fragrance
- Clean, time-tested formulations: Phthalate-Free, Sulfate Free, Paraben Free, Cruelty Free